Advertising & Marketing

On March 19, 2020, Magistrate Judge Goodman recommended certifying a Florida class of purchasers of Prevagen, a memory-enhancement product developed by Quincy Bioscience, LLC.[1]  Plaintiffs’ complaint asserts that Quincy violated Florida’s Deceptive and Unfair Trade Practices Act (FDUTPA) by representing to consumers that Prevagen can improve memory function when that “cannot possibly be true as a matter of body chemistry.”

While the Plaintiffs in this case had not yet conducted discovery, they were able to rely on a robust record developed in a similar Prevagen class-action lawsuit against Quincy in California, where the class had been certified and gone to trial.  Quincy is also the current subject of government enforcement actions by the Federal Trade Commission and the New York Attorney General’s Office, and a defendant in four other Prevagen-related class-action lawsuits.
Continue Reading Class Action Ascertainability in the Eleventh Circuit: What Makes the Cut?

Eager to curb foodborne-illness outbreaks, retail giants like Walmart and Albertsons are turning to blockchain technology [1] to track exactly where their foods are coming from. Blockchain, as compared to the eye-straining, paper-heavy tracking systems before it, allows retailers to trace the supply-chain history for a single food item within seconds.

For example, in a test case using IBM’s blockchain technology, Walmart traced the supply chain for two off-the-shelf mangoes randomly taken from one of its stores. Using conventional source-checking methods, it took them 7 days to do so. Through blockchain, however, they were able to track the entire supply chain in 2.2 seconds!  As a former Walmart executive put it, blockchain “allows us to see the whole chain in seconds! We [could] take a jar of baby food and see where it was manufactured and trace back all the ingredients to the farms!” Before blockchain, that simply would not have been feasible.


Continue Reading Blockchain Will Likely Make a Meaningful Impact on “Big Food” Litigation

plant based proteinCapitalizing on an increasingly health and environmentally conscious era, plant-based meat substitute companies are positioning themselves as the future of protein. On May 2, 2019, Beyond Meat became the first plant-based product company to go public. Its stock skyrocketed to become the highest performing first-day public offering in nearly two decades. Impossible Foods is also performing well. While the company is in no rush to go public, they just secured $300 million in their latest funding round.

In light of these recent successes, the meat industry is grappling with how to address the new food phenomenon. With the long-term viability of the alternative meat market yet to be seen, traditional meat companies are taking both an offensive and defensive approach.
Continue Reading Big Food and Plant-Based Protein: Potential MEATing of the Minds?

water

Water: two parts hydrogen, one part oxygen. It seems simple enough, but for companies selling bottled water, liability lurks below the surface. According to a recent lawsuit, consumers care not only about what is in their water; they care about from where it comes from. Perhaps more importantly, according to the plaintiffs—so do regulators.

In Patane v. Nestle Waters N. Am. Inc., 314 F.Supp.3d 375 (D.Conn. 2018), Nestle faces allegations that it made millions of dollars by fraudulently labeling Poland Spring Water. The complaint, filed by plaintiffs from nine different states, claims that Nestle bilked consumers out of millions by selling tap water under the guise of spring water.
Continue Reading Mislabeling Claims Against Poland Spring Water Survive Dismissal

CBDHistorically, all forms of cannabis—both hemp and marijuana—have been federally designated as illegal substances. That all changed this past December when the President signed the Agricultural Improvement Act (2018 Farm Bill) into law, declassifying hemp as a Schedule 1 substance.

As a result, cannabidiol (CBD)—the non-psychoactive compound found in hemp known for its relaxing and healing properties—has been catapulted into the national spotlight. With the green light from Congress, hemp-derived CBD oils, lotions, and gummies formerly found only in states where recreational marijuana is legal, are now making their way onto store shelves nationally.
Continue Reading FDA to Consider Regulation of CBD in Food

Dishing Out the Latest F&B Litigation Updates: Part 4

Doss v. General Mills, No. 18-cv-61924 (S.D. Fla Aug.17, 2018)

The Skinny:  Last fall, a jury in California awarded $289 million to a plaintiff who alleged he contracted cancer from the glyphosate in Monsanto’s Roundup weed killer.  Now that a bellwether trail has concluded with a substantial plaintiff win, attention shifts to the Southern District of Florida where a case is proceeding against General Mills alleging that Cheerios contains levels of the same chemical. Also see Paracha v. General Mills Inc., No. 2:18-cv-07659 for a similar case filed in a different jurisdiction.
Continue Reading In the Wake of Monsanto, All Eyes are on the Cheerios Glyphosate Case

Dishing Out the Latest F&B Litigation Updates: Part 3

cranberry juiceHilsley v. Ocean Spray Cranberries, Inc., No. 17-cv-2335, 2018 WL 6245894 (S.D. Cal. Nov. 29, 2018)

The Skinny: Malic acid is a common food ingredient used for flavor and pH control. Because of its prevalence and varying uses, a flurry of class action cases were recently filed against companies that use malic acid while simultaneously claiming “no artificial flavors” exist in their product. In Hilsley, a California federal judge granted certification against Ocean Spray.
Continue Reading Malic Acid: Newest Culprit in “Natural” Marketing Case Trend

Dishing Out the Latest F&B Litigation Updates: Part 2

coca colaBecerra v. The Coca-Cola Co., No. 17-cv-05916, 2018 WL 1070823 (N.D. Cal. Feb. 27, 2018)

The Skinny:  It is not Coca-Cola’s fault if you think Diet Coke should make you lose weight. In the highly litigious area of false advertising claims, this case reminds us that, first and foremost, zealous plaintiffs must remain reasonable in their assertions. The level of proof needed to demonstrate that a reasonable consumer may be misled by a product’s advertising demands more than just merely stating so. See Manuel v. Pepsi-Cola Co. and Excevarria v. Dr. Pepper Snapple Grp. for very similar rulings.
Continue Reading Food and Beverage Deception Cases Still Must Pass the “Are you Serious?” Test

Dishing Out the Latest F&B Litigation Updates: Part 1

dominoIn Re: Tropicana Orange Juice Mktg. & Sales Practices Litig., No. 2:11-cv-07382, 2018 WL 497071 (D.N.J. Jan. 22, 2018)

The Skinny:  This is the latest food and beverage case from within the Third Circuit to solidify Carrera’s heightened ascertainability standard. The standard is particularly difficult to meet where the plaintiffs’ proposed plan for ascertaining the class cannot be credibly tied to information or documentation that is demonstrably (and not just theoretically) available.

The Meat and Potatoes: Plaintiffs brought claims against Tropicana for the alleged mislabeling and misbranding of Tropicana’s orange juice product, Tropicana Pure Premium (“TPP”). Plaintiffs alleged that Tropicana’s marketing of the product as “pure, natural and fresh from the grove” was false and deceptive because flavoring is allegedly added.

In addition to finding a lack of predominance, Judge William J. Martini of the U.S. District Court for the District of New Jersey denied class certification on ascertainability grounds. The Court rejected the plaintiffs’ expert’s proposal to create a computer program to identify class members based on retailer loyalty card numbers and information submitted by consumers.  The Court determined that the vast majority of relevant retailers lacked the ability to compile the very data plaintiffs’ expert claimed would be required.
Continue Reading In the Third and Eleventh Circuits, Ascertainability Continues to be a Major Certification Hurdle

beverage lawMillerCoors is suing Bud Light for its unlike-them-we-don’t-use-corn-syrup campaign. (You probably saw the ad’s launch during this year’s Super Bowl, but, just in case you didn’t, go ahead and click here.) Hitting back, MillerCoors filed a lawsuit against Anhauser-Busch last Thursday, asking a federal court to immediately end Bud Light’s campaign (or, better put, “nip it in the Bud”), and make it pay MillerCoors back for whatever it earned from the no-corn-syrup campaign, as well as MillerCoors’ attorney’s fees, too.

This case highlights yet another high-profile example of how food-and-beverage makers, among others, can turn to the Lanham Act for seeking potent remedies against foul-playing competitors. And, although the Lanham Act is often viewed as mainly (if not exclusively) for trademark actions, this case also reminds us that the Lanham Act can do far more.
Continue Reading MillerCoors Turns to Lanham Act to Nip Rival’s Ads in the “Bud”